"If every issue goes back into reprints after a substanial overprint then I don't think it's unreasonable to be frustrated by retailers being unable or unwilling to order at the levels they need. That's not a matter of the book's sales declining and the retailers ordering less - it's not ordering enough when they should know better.
And Image does indeed overprint pretty substanially. For example, the overprint on Luther Strode was something like thirty percent. And if we didn't sell out? Well, I have to pay for that shit. But if you're a retailer and can't get your orders within 30% on a book like Saga (not my book, mind, where ordering uncertainty is not unreasonable), you are doing it wrong. And since the books are not growing by the overprint each month, it means they are being continually under ordered."
When the sellouts happen isn't irrelevent. If books are selling out continuously before release, yeah, there's a problem, but there's only so much space inbetween an issue coming out and the FOC on the next one.
And not irrelevently, the most recent sales charts had Saga #6 go up in sales vs. #5, and Walking Dead has started to see sales increseas at the beginning of what'll be the TPB.
"Plus, I'm not keen on the tone. Image has a point, but being antagonistic about it is not the way to go to address it."
Ding! There was no need for them to be so antagonistic.